Professional Development Certificate Program

The TAM Professional Development Certificate Program provides an incentive for Texas museum professionals to build their expertise by attending a series of educational programs in one of six areas of focus. Certificates reward participants’ dedication to improving their skills and knowledge of museum practice.

Program participants will earn a TAM Professional Development Certificate for completion of a workshop and five sessions relating to one focus area.

Eligible sessions in the six focus areas will be noted in the program schedule:


Addresses issues related to the day-to-day management of people, projects, and money in museums including analytics and assessment; digital systems and program strategy; digital readiness; disaster preparedness; earned revenue strategies; environmental sustainability and green teams; facilities management; financial sustainability; legal; management and administration; operations and infrastructure; philanthropy: development, membership and all aspects of fundraising; project management; recruiting, orienting and training staff, volunteers and interns; risk management and resilience planning; security; strategy and operations; succession planning; workforce/workplace issues.


Addresses collections issues including accession and deaccession practices, cataloging, and collections management systems; care and conservation; collections strategies for small organizations; cultural property and repatriation/restitution copyright and reproduction; digital/physical conservation and preservation; digitization and access; diversity sensitivity training; environmental sustainability; international, ethical, legal and tax issues relating to collections; loans; planning, management and documentation; preservation standards and ethics; transportation/cargo screening issues; weather event and climate preparedness.


Addresses: data analytics; educational technology; equity, accessibility, and inclusion; education and interpretation in small organizations; environmental sustainability; evaluation and assessment; interpretive planning; formal education connections; grant-funded programs; live performances and demonstrations; programmatic design; tours, classes, workshops; visitor studies; volunteer recruitment, training, and management.


Addresses all aspects of planning and developing real and virtual exhibitions including audience and community engagement; community engagement; cross-functional planning teams; content development; developing off-site and traveling exhibits; diversity and inclusion; exhibition evaluation methodology and practices; exhibition digital technology; exhibits in small organizations; environment, media, and graphic design; exhibition project management; experience and interactive design, user testing, and prototyping; fabrication/production materials, methods, and budgets; global perspectives; interpretive planning and experience development; label writing and editing; managing the design process and client expectations; sustainable materials/design; universal design and accessibility.


Addresses issues pertaining to executive leadership including board development and management; strategic thinking/vision/ planning; mission; institutional planning; strategic financial resource allocation; building organizational culture; organizational/staff structure; ethics; advocacy; succession planning; leading and/or managing change; infrastructure vision/planning (expansion, new construction); risk assessment in decision-making; organizational communications; crisis management; strategic partnerships/outreach.


Addresses communications, marketing, and external relations: audience development and engagement; climate action; community engagement/impact for small organizations; community programs; community relations; collaboration/partnership with community organizations; data analytics; digitization, access, and sustainability; environmental sustainability; evaluation methods and practices; grant-funded projects; marketing and communications; user-testing and prototyping; visitor services/studies; volunteer recruitment, training, and management; websites, social media, apps, in-gallery media.

Please note that workshops presented throughout the year by TAM and TAM Affinity Groups count towards the certificate. It is not necessary to attend a workshop in conjunction with the Annual Meeting. The cost to participate is $50 per certificate. Participants must be current TAM individual or institutional members.


For More Information Contact Brittany Petrilli at