Lunch & Learn with TAM and Story & Reason

Lunch and Learn with TAM Webinar

“The Story’s the Thing”

Thursday, September 15, 2022, 12pm, Zoom

Join us for lunch, where we’ll preview the content of upcoming workshops focused on telling your institutional story, offering a Q&A with presenters Kate Betz and Evan Windham of Story + Reason.

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If we don’t tell people they should care, how can we expect them to? We use stories to help audiences connect to our content, make meaning, and create relevance. This webinar, and the full-day workshop that it previews, will explore how basic principles of interpretation and storytelling are not just for your institution’s content, but also for talking to your audience about your institution itself, and why it should matter to them.