OMA Webinar | Making the Case: Story + Data Advocacy for Museums
OMA Webinar | Making the Case: Story + Data Advocacy for Museums
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Event Details

In today’s landscape, broad messages rarely move the needle, but targeted stories can catalyze lasting change. Join Colleen Cook from Vinyl Marketing to learn a simple framework to turn your mission into a sharp, stakeholder-ready case backed by the right data.
We’ll show you how to open with a human story, reinforce it with economic and education impact, and make a clear ask that resonates with stakeholders. Then, we'll give you an action plan to simply and effectively begin your advocacy outreach.
About our speaker:
Colleen Cook is the President of Vinyl Marketing, a full-service marketing agency specializing in branding, creative, marketing, nonprofit fundraising, and AI automation. With 15+ years in nonprofit leadership, Colleen helps mission-driven teams modernize their approach to fundraising while connecting with the hearts of their supporters. She’s known for making strategy feel personal, practical, and a little more fun.
When: Monday, January 26, 2026, 10:00 AM – 11:00 AM
Where: Online – complete webinar login details will be sent to participants after registering
Cost: $10 – OMA Members; $15 Non-members
TAM Members: Use code TAMMEMBER at checkout to receive the OMA member rate.
Please contact Johnna McEntee at oma@ohiohistory.org or 614.361.5613 if you do not see the $10 member rate after using the code, or run into any issues when registering.
Register: Click here to register