Back to Events

OMA Webinar | Systems, Stories, and Stewardship: A Practical Guide to Modern Fundraising

OMA Webinar | Demystifying Insurance for Nonprofit Leaders

Monday, June 16, 2025
10:00 AM - 11:00 AM (CDT)

Event Details


Click here to register!

Registration deadline: June 13, 2025

Donor behavior is changing—and so must our strategies. This session is a grounded, human-centered look at how organizations can deepen donor relationships, drive giving, and build systems that make both possible.

Colleen Cook from Vinyl Marketing will walk through two recent case studies to show what’s working, then offer a clear framework rooted in cycles, segmentation, and stewardship. You’ll leave with tools to strengthen your digital presence, clarify your outreach efforts, and focus your team’s time where it matters most—on relationships that lead to real results.

Whether you’re new to development or managing a mature fundraising program, this session will offer clarity, energy, and direction. Bring your questions—and your current challenges. We’ll work through them together.

About our speaker:

Colleen Cook is the President of Vinyl Marketing, a full-service marketing agency specializing in branding, creative, marketing, nonprofit fundraising, and AI automation. With 15+ years in nonprofit leadership, Colleen helps mission-driven teams modernize their approach to fundraising while connecting with the hearts of their supporters. She’s known for making strategy feel personal, practical, and a little more fun.

When:   Monday, June 16, 2025, 10:00 AM – 11:00 AM

Where: Online – complete webinar login details will be sent to participants after registering

Cost: $10 – OMA Members; $15 Non-members

TAM Members: Use code TAMMEMBER at checkout to receive the OMA member rate.

Please contact Johnna McEntee at oma@ohiohistory.org or 614.361.5613 if you do not see the $10 member rate after using the code, or run into any issues when registering.

Register: Click here to register

For More Information:

Johnna McEntee
Johnna McEntee
Executive Director Ohio Museums Association