Back to Events
TAM 2024 Workshop | Navigating the Digital Frontier: Trends and Strategies

TAM 2024 Workshop | Navigating the Digital Frontier: Trends and Strategies

TAM 2024 Workshop Navigating the Digital Frontier

Tuesday, April 16, 2024
3:30 PM - 5:30 PM (CDT)

* Registration open until 4/16/24 at 5:45 PM (CST)

Event Details

Navigating the Digital Frontier: Trends and Strategies for Digital Engagement

Tuesday, April 16, 2024
3:30 pm - 5:30 pm

Workshop Description:

Join three experts from diverse museum backgrounds as they guide participants through the essentials of online engagement using analytics, crafting versatile content tailored to various topics, audiences, and goals, and harnessing project management skills and systems to streamline your planning, campaign implementation, and media utilization, making the process efficient and stress-free.

With the guidance of workshop hosts, work through: (1) Social Media Essentials, Leveraging your analytics and understanding impact; (2) Filling the Void: Creating your social media calendar & content; and (3) Managing the Work: Take the stress out of online engagement using project management skills and systems.

This workshop is part of the TAM 2024 Annual Conference in Lubbock. All attendees must first be registered for the conference at large here


Danielle Brissette, Magoffin Home, Texas Historical Commission

A native of El Paso, Texas, where the Magoffin Home is located, Danielle Brissette volunteered for Texas Parks and Wildlife as a youth tour guide. She received a BA in Museum Studies and English Poetry from Baylor University in Waco, Texas. She then received a MA in Museum Studies with distinction from the University of Leicester, UK. Danielle has worked as a living history interpreter, a lead educator, and a curator of collections and exhibits at museums across the State of Texas and has been with the THC for six years and counting. She was a founding member and past president of the Texas Living History Association and is now serving on the board of the Texas Mountain Trails Region and the Casa Magoffin Companeros. 

Adyson Brady, Don Harrington Discovery Center

Ady Brady is a creative with a passion for cooking and connection. With over five years in communications, her experience spans marketing, internal communications, and project management. She specializes in transforming complex information into clear, actionable insights. Believing in the importance of connection, Brady approaches life and work with inclusivity and inspiration. Her leadership style has effectively redefined team and project management, turning challenges into efficiency and success.

Lea Hart
, W. K. Gordon Museum & Research Center

Lea Hart is the Communications and Marketing Coordinator for the W. K. Gordon Museum & Research Center at Tarleton State University. She comes from a background of varied interests and careers, leaving her with 10 years of experience in museums and customer service. Her tenacity for research, coupled with her degrees in music and history make for an intriguing fit for the social media sphere.