Back to Events
The Story's The Thing: Telling Your Story for Value and Impact

The Story's The Thing: Telling Your Story for Value and Impact

Monday, November 7, 2022
9:00 AM - 5:00 PM (CST)
12 Seats Remaining

* Registration open until 11/6/22 at 11:59 PM (CST)

Event Details

We believe that museums are valuable, but do we take that concept too much for granted? How can one museum, especially a small one, tell their unique story to prove their individual value to funders, supporters, and target audiences?

For museums to adapt and prosper in this quickly changing world, it is important to reevaluate how they communicate with their audiences by telling unique and relevant stories that prove value and build community. 

Is your small- to mid-sized museum looking for ways to refresh your organization's story? Join us in Houston for a day-long workshop led by seasoned museum interpretation professionals from Story + Reason and designed to help you tell better institutional stories with clarity, consistency, and confidence. The networking and learning opportunities will strengthen your museum for years to come!

Through a combination of lecture, group discussion, role-playing, and individual work, participants will have crafted a draft of their institutional story, discussed how their story can help to set goals and make decisions, and selected a project to apply their story and strategy to in the future.

By the end of the day you will have:

  • A review of interpretive principles, tools and techniques.
  • Sample planning exercises that you can try out at your own institutions.
  • Templates and planning documents that will help you to write your own institutional story and incorporate it into your strategic planning process.

This day-long workshop includes lunch and coffee. All activities will take place at the Buffalo Soldiers National Museum.

Scholarships are available! Just email for more information.


This workshop qualifies under the Professional Development Certificate program - requires additional charge:

For More Information:

Brittany Petrilli
Brittany Petrilli
Executive Director Texas Association of Museums (817)332-1177

Professional Development Pathways: 

Administration, Collections, Education/Outreach, Exhibitions, External Relations, and Leadership Management.

Workshop Pricing: 

$50 - TAM Member 

$75 - Non-member 

This workshop takes place at the Buffalo Soldiers National Museum in Houston, Texas. The Buffalo Soldiers National Museum is dedicated to exploring and displaying the stories and contributions of African Americans in the military by way of performing and visual arts, educational programming, and exhibitions.